8 BOOKS TO SKYROCKET YOUR PERSONAL TRAINING BUSINESS IN 2023

In this article, I’ll share with you 8 books that you should absolutely read if you want to skyrocket your personal training business in 2023.

Mohamed Alaoui
June 3, 2023

In short 👇🏽

8 BOOKS TO SKYROCKET YOUR PERSONAL TRAINING BUSINESS IN 2023

This article is proposed by Gymkee, the personal trainer software that allows you to deliver the best coaching experience to your clients while saving time and growing your personal training business.

Try Gymkee for free for 14 days

Many trainers think that after being certified… they don’t need to continue to learn.

That’s a mistake… and a big one.

If you want to survive as a personal trainer, you must be curious and learn continuously.

For that, you have many ways to do so.

Today, we live in a world where information and education is accessible to everyone… sometimes for free.

To learn as a personal trainer, you have easy ways:

- YouTube
- Get a mentor
- Books

and in this article, I’ll share with you 8 books that you should absolutely read if you want to skyrocket your personal training business in 2023.

Let’s dive in.

Before we start… don’t put pressure on yourself.

I know that as a business owner, you want to succeed… and succeed fast.

The thing is that you need to let the time do its work and be patient.

If you’re not used to reading books, be careful and start slowly.

Don’t put pressure on yourself by giving yourself the goal of reading these 8 books in one time.

The goal is not to read as many books as possible… nope.

The goal is to learn practical concepts and use them immediately to grow your business.

Start with 5 pages, then slowly increase the number of pages that you read per day.

1 — Building a StoryBrand

Building a StoryBrand: Clarify Your Message So Customers Will by Donald Miller

Storytelling should be taught at school because it’s so important to have this skill today.

The best businesses today are those that master storytelling.

Today, everyone wants to be the hero of their own story.

Even you… and even your clients.

Marketing has changed… and the big brands have understood that.

Look at Nike… they don’t talk about their “amazing” products in their ads.

They talk about you… you as a hero.

If you want to succeed as a personal trainer, you should do the same with your brand and your clients.

Your clients should be the hero of the story, not you or your brand.

This book will help you learn this amazing skill that is storytelling, which will allow you to skyrocket your personal training business in 2023.

📖 Read this book

2 — Atomic Habits

Atomic Habits by James Clear

We’ve said it in many of our articles and YouTube videos… today, as a personal trainer, if you want to succeed, you must be organized.

To be organized, you need discipline… and to be disciplined, you must build habits.

Building habits and sticking to them is one of the hardest things that you’ll have to do as a business owner and personal trainer.

But you don’t have a choice.

To be able to succeed and reach your goals, you must build great habits that make you move forward.

This book is a must-read to build strong habits for life.

📖 Read this book

3 — Just Listen

Just Listen by Mark Goulston

This book is so underrated…

People won’t buy this book because they don’t want to listen, they want to talk… and always talk about themselves.

The thing is that, if you want to succeed in business, you must shut your mouth and listen.

It’s even more important when you do a job of service like personal training.

In this book, you’ll learn how to really understand all types of people and adapt yourself to them.

You’ll learn how to make a person “feel felt”.

And that is a powerful skill to have.

📖 Read this book

4 — Delivering Happiness

Delivering Happiness by Tony Hsieh

As a personal trainer, you need to know one important thing: you’re not selling fitness programs… you’re selling an experience.

People pay you to reach their fitness goals, of course… but it’s not what you’re really selling.

As a personal trainer, you sell an experience.

If you want people to stick with you and grow a really great personal training business, you must invest in your client’s experience.

With this book, written by the incredible Tony Hsieh, you’ll learn how to make your clients happy.

...that at the end of the day, it’s not what you say or what you do, but how you make people feel that matters the most. By Tony Hsieh

📖 Read this book

5 — Ego is the enemy

Ego is the enemy by Ryan Holiday

Humility is one of the best things to have as a human being.

Unfortunately, this skill is underrated.

We need more humble people, but we’re getting more and more people who want to be the center of the universe.

Being humble will help you succeed in your life, not simply in business.

📖 Read this book

6 — Ignite the fire

Ignite the fire by Jonathan Goodman

This book is the only one on the list written by a personal trainer for personal trainers.

This is also the only one written by a personal trainer for personal trainers that I read.

It’s great to have the insights of a personal trainer who succeeded in what he did and who shares with others.

This is a business book directly oriented toward personal trainers.

You’ll learn many things that’ll help you skyrocket your personal training, like acquiring your first clients, managing them, and how to grow your revenue.

📖 Read this book

7 — Hacking Growth

Growth Hacking is one of the best things that you can learn.

Few personal trainers are taking the time to learn this skill as an independent personal trainer, you better learn it.

One of the best books to learn how to do growth and how to apply it to your business is this one.

Easy to read, not that much of complicated words, and very practical.

📖 Read this book

8 — The One Thing

One of the most valuable skills to have today is the focus.

We live in a hyper-connected world filled with distractions.

People who’ll succeed are the ones who’ll learn how to stay focused on one thing.

In this book, you’ll learn how you can be more focused.

📖 Read this book

To go further, you can watch video here to learn many things about how you can skyrocket your personal training business

👉 Free online personal trainer courses

8 BOOKS TO SKYROCKET YOUR PERSONAL TRAINING BUSINESS IN 2023

This article is proposed by Gymkee, the personal trainer software that allows you to deliver the best coaching experience to your clients while saving time and growing your personal training business.

Start for free

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This article was written by

Mohamed Alaoui

CEO @ Gymkee