In this article we share with you some tips on how to build a website that really converts as a personal trainer without spending all your money in it.
This article is proposed by Gymkee, the personal trainer software that allows you to deliver the best coaching experience to your clients while saving time and growing your personal training business.
Try Gymkee for free for 14 days
You can't afford not to have a website as a coach right now.
Your website should be at the heart of your business.
This is where you will redirect all your marketing efforts, whether it's paid marketing or organic marketing with your social channels.
One of the biggest obstacles to this is the fact that in the minds of many personal trainers, creating a website is very expensive and they can't afford it.
This is not true.
Today you can create your website to sell your personal training in less than a weekend without having to spend thousands of dollars.
I show you how to do this in this full article, let's go 👇
Before I share with you how you can create your own website as a personal trainer... you need to know what the benefits are.
When you do something, it is better to know why you are doing it.
One of the first advantages is that it allows you to highlight your different coaching services.
Social networks are not the place where you have to talk about your personal training services to try to sell them.
On social networks, your job is to bring value and to become an authority in your field to give enough confidence to your potential customers to visit your website.
It is only once they are on your website that you can activate the "sale" mode.
Social networks = adding value & developing your authority.
Website = highlighting and selling your fitness coaching services.
The 2nd advantage that a website can have for you as a personal trainer is that it will allow you to automate the sale of your fitness trainings and your fitness programs.
I still see on social media, especially on Instagram, trainers selling their services through DMs. (direct messages)
Do you honestly think this is the right experience to offer to your customers?
You know better than that.
Last time I checked, you have 24 hours in your day. (If you have more time than that, I want to know your secret).
24 hours, if you take out your sleep, training, bathroom breaks and meals, you don't have much left.
To optimize your day, you need to save time on certain tasks.
Do you think answering your DMs 1 by 1 helps you save time on your day?
Not really.
You are running a business and your time must be the most precious thing to you.
If there are things you can automate, you should automate.
You can't afford to run cases 1 by 1 and generally say the same thing over and over.
When you sell fitness trainings using the messaging tools of social networks, you waste a lot of time.
With a website as a personal trainer, you won't have to waste your time doing that anymore since everything will be on your website.
You will put everything you offer directly on it and you will detail your different offers so that your potential customers understand everything without having to reach you.
Once on your coaching website, they will be able to decide for themselves if they want to move on with you by taking a fitness coaching or a fitness program because they will have all the necessary information.
Sincerely, take time to create one.
You will no longer have to:
By the way... speaking of prices... ALWAYS SHOW THEM.
Never try to hide them.
Trust me, it will save you lots and lots of time.
Let's make things clear from the start...
No, the professionalism of a personal trainer is not linked to the fact that he has a website or not.
I know some very good personal trainers who don't have social networks and a website for their coaching and they ARE KILLING IT. (by the way, if you're reading this, it's time to get started anyway)
This is not the point.
What you need to understand by "being seen as a real professional" is that no serious online business will ever offer you to do a transaction using messaging.
If you want to avoid being categorized as an "unprofessional" coach you must have a website for your coaching.
You should know that the first impression is extremely important... because it is usually the last one.
From the beginning, your potential client must understand that you are a pro and that you know what you are doing.
If ever he has to choose between 2 trainers and one has a website but the other does not.
Which one do you think will look more pro? 🙂
One of the many advantages of creating a website as a personal trainer (before moving on to the next section) is that it will allow you to acquire new clients.
And I'm not just talking about the customers you refer to your site.
So yes, of course it will allow you to convert more easily the customers who land on it thanks to the marketing campaigns you do... but not only.
Not only because it will allow you to acquire new customers in a different way.
Your website as a personal trainer will allow you to acquire new clients for FREE thanks to SEO.
When you create your website, you must pay attention to the different keywords you put on your main page and the different titles.
This will be the subject of an upcoming blog article and YouTube video.
If you are not subscribed, you can subscribe to our YouTube channel right here. (we publish 1 video per week)
👉 Grow my personal training business for free
To put it simply, new clients will find you through their google search and will come across your fitness coaching offers directly.
Now that you know WHY you need to create your website as a fitness trainer, I will show you HOW you need to create it and how to structure it.
To create a website for a personal trainer, it's not that complicated, believe me.
At least it's not as complicated as you think.
In the following section I'm going to share with you 2 things: how to create your website (domain name and platform) and how you should structure it so that it allows you to efficiently convert new clients for your personal training.
First of all, if you want to create your website as a personal trainer, you need a digital postal address.
For this, you need to buy a professional domain name.
A domain name, as I wrote above, is your business postal address on the internet (yes, I did write the internet).
Luckily for us, having a business postal address on the internet is much cheaper than having one in the real world. 😅
A domain name is not that expensive.
Depending on how blinged out yours is, it can go from $1 a year to $50 a year.
Then if you really want sick domain names that can be known worldwide, you'll have to get out a bigger wallet... but that's not the point.
You can buy your domain name on different websites and I can recommend 2 that we use personally.
These 2 sites work very well, they are simple to use and the domain names are not very expensive.
For the domain name itself you need to keep it simple:
[YOURNAME]+[COACHING] OR [COACH] OR [TRAINER] + [.COM]
For example, we take Gymkee's mascot as an example who's name is Dwayne Kee Le Roc, it looks like this:
www.dwaynecoaching.com OU www.dwaynetrainer.com
Don't try to complicate your domain name.
Keep it as simple as possible to avoid confusion from your potential customers.
Once you have purchased your domain name you can connect it to your website building platform.
Now the question you might be asking yourself is... which platform to choose?
And that's a very good question.
There are a ton of platforms that offer you to create your website as a personal trainer.
What's cool is that today you can create your website as a trainer without having to write a single line of code.
And that, that's really cool.
Concerning the platforms that you have to use, there are 3 that I can recommend:
To help you make your choice and choose the best possible platform to help you create your website as a personal trainer, we have rated these 3 platforms on 3 important criteria:
For each of the platforms, we have given a final score that will allow you to choose the platform that best suits you to create your website as a personal trainer.
Let's start with the boss of the game: WordPress.
You've probably already heard of WordPress... and not for nothing.
And not for nothing, because WordPress runs 43% of the websites on the Internet.
That alone. 😅
It is used so much because it is such a powerful tool and sometimes even too powerful for some uses.
Its biggest strength is that it's been around for a while and you'll have no trouble finding a ton of content to help you manage your website as a personal trainer as easily as possible.
Its biggest weakness is really its handling.
Just to put your website online you need to go through an external host like OVH...
In addition to that, to have a powerful website you need several plug-ins.
The plug-ins are internal apps developed by the community that will allow you to optimize your website as a personal trainer.
The most frustrating thing about this is that when a plug-in is out of date or crashes... your website can be down.
And that... that's not very cool.
Let's move on to the notes:
Ease of use of WordPress for personal trainers: 5/10.
Once you understand how it works, it is possible to do a great many things easily on your website as a personal trainer.
For that, you have to invest a lot of time... hence the rating.
WordPress customization capacity for personal trainers: 7/10.
If you want to create your website as a personal trainer on WordPress you will have access to thousands of themes that will get you started quickly.
The thing is that they are not easily customizable.
To be able to really customize your website it is possible but for that you need to use an external tool like Elementor.
Elementor will allow you to customize the design of your website as a personal trainer quite easily.
It's really this part that makes up for it.
The price of WordPress for personal trainer: 8/10.
Concerning the price of WordPress, if you want to create your website as a personal trainer on it, you will have to pay between $0 and $15 per month which is still very reasonable.
The only problem is that there are other costs to be expected and that made him lose 2 points (yeah, we score badly).
You will have to add fees and monthly subscriptions for the different tools + plug-ins that you will add to your website to sell your coachings.
Taking into account our 3 important criteria, we get a final score of 7/10 for WordPress.
The second platform you can use to create your website as a personal trainer is Wix.
Wix are very active at the moment on the different networks with big paid marketing campaigns.
You may have already come across it.
Wix is a tool that is already used by many personal trainers around the world so you can say that it is quite reliable.
The big strength of Wix is that it's a website creator that is ultra-easy to understand and use.
Wix will really suit 90% of the needs of personal trainers.
Ease of use of Wix for personal trainers: 9/10.
For its ease of use, we give it a good 9/10.
Similar to WordPress, there are many tutorials on YouTube and Google that will allow you to understand how to use it quickly in order to properly structure your website as a personal trainer efficiently.
Wix customization capacity for personal trainers: 7/10.
The customization of your website as a personal trainer on Wix deserves a good 7/10.
Like WordPress, there are a lot of templates at your disposal as soon as you register to create your personal training website.
The only problem is that you will be limited if you don't want to have the same website as 90% of the other personal trainers who use the tool to create their coaching website.
The price of Wix for personal trainers: 7/10.
If you want to create your website as a personal trainer with Wix, it will cost you between $6 and $34 per month depending on the plan you choose.
The price is still very reasonable so why 7/10?
Simply because if you want to create your website as a personal trainer on it, it will cost you more than on the other platforms.
Taking into account our 3 important criteria, we get a final score of 8/10 for Wix.
Not bad ;)
The 3rd platform that I would like to share with you if you want to create your website as a personal trainer is Webflow.
Well... Webflow is a little bit special if you want to create your website as a personal trainer.
It's really my favorite platform.
As a proof, the Gymkee website was made by me and the article you are currently reading is also on Webflow.
The thing is that I don't know how to write code and I was able to create it.
The problem with Webflow is that it won't be suitable for everyone... I can't recommend it to all trainers.
You must have the will and be motivated to manage your website as a personal trainer and learn the basics of design.
Ease of use of Webflow for personal trainers: 6/10.
This is not really representative of Webflow but at first, and especially if I put myself in your shoes as a personal trainer, it can seem really impressive and complicated to use Webflow.
6/10 because you will have to spend a few hours watching tutorials on YouTube and Google to use it properly.
Webflow customization capacity for personal trainers: 10/10.
Webflow is "complicated" to use by nature because it offers you total freedom of customization.
On Webflow, if you want to create your website as a personal trainer, you can do absolutely ANYTHING on it.
The structure of Webflow allows you to create sites as you wish and customize them freely.
One of their best features in my opinion is their "Clone" feature.
This amazing feature allows you to "Clone" a piece of website or the whole website provided by someone in the community.
You can then simply adapt the colors and elements of the website to match your brand.
Webflow prices for sports trainers 9/10.
Webflow will cost you around $10 per month if you want to create your website as a personal trainer on it.
Honestly, it costs nothing compared to what you will get.
Taking into account our 3 important criteria (I love the platform so I must be biased), we get a final score of 8/10 for Webflow.
Now that you know which platform to choose, I'll show you how to structure your website correctly as a personal trainer to really convert new clients.
The structure of your website as a personal trainer doesn't need to be complicated... and most importantly, your personal trainer website doesn't need to have 42,000 pages.
For your website as a personal trainer you need a structure that looks like this:
For the rest of this part, we will focus on the main page of your website.
The structure of the homepage should be simple and should encourage new clients to take a coaching with you.
You will see that the structure is not complicated.
1st section of a personal trainer website: what's in it for me?
The first section of your website should be dedicated to understanding the value of taking a personal training or fitness program with you.
What is the end result that you can bring to your clients?
What you need to understand is that people are only looking for what they can get out of you and it's your job to make them understand what you bring.
To help you understand this, let's take the example of our mascot Dwayne Kee Le Roc who targets entrepreneurs.
In his first section he will put a title in H1 (to be properly referenced) and a tagline in which he will describe the benefits:
Title: Online personal trainer for entrepreneurs.
Tagline: I help ambitious entrepreneurs to grow their revenue by helping them to be in better physical and mental health.
Once this is added, you must not forget the CTA (Call To Action) to ask your potential customer to perform an action.
CTA Button: Grow my revenue 🚀
2nd section of a personal trainer website: how do you work?
In the 2nd section of your website as a personal trainer you have to explain how you work.
In Dwayne's case, it's all well and good to say that his coaching will help entrepreneurs grow their business... but how?
How will he go about delivering his results? Are these just empty words?
You have to explain exactly how you are going to do it.
In addition to his degree as a personal trainer, Dwayne has a degree in nutrition and has taken a lot of training on mental performance.
To help these entrepreneurial clients, they work with all 3.
In the 2nd section, he will be able to highlight these 3 expertises and explain that it is thanks to this that he will be able to generate concrete sports results for his clients.
3rd section of a website for personal trainers: OK... it's nice to explain your method but what are you really capable of?
It's cool to explain your coaching method... but it won't be enough to convince your potential clients.
You need to be able to show that you are able to generate concrete fitness results.
For that... nothing better than posting before and after pictures of clients you've already coached.
This is one of the best ways to reassure your potential clients and to make them want to take a coaching or a program with you.
For the number of photos, 6 will be more than enough.
Now... you may be just starting out and not have a progress photo to show.
Don't panic, you can still convert new customers.
All you have to do is ask your clients for videos in which they share their feelings about the coaching you offer.
You may also encounter another problem... your clients may refuse to allow you to share their photos on the internet.
You will regularly be confronted with clients who may refuse to have their body in their underwear posted on the internet, and this is totally understandable.
Now, you have ways to reassure them.
You can blur the faces or remove them completely without having to mention the name of your customers.
4th section of a personal trainer website: display your services and don't hide your prices!
The 4th section is dedicated to your offers.
Up to this point on your site you have done a thorough job of reassuring your potential clients and showing them that you are a worthwhile coach.
Now it's time to convert.
Explain the different packages you offer with their benefits.
Above all, show your prices.
This is important if you don't want to waste time.
Display them even if the price is high.
Yes, it will make you lose "potential" customers.
Well, not even that.
Not even because those customers could never afford your service anyway.
Posting your prices will allow you to set a filter so that you only spend time with potential clients who are really interested and above all who can afford your service.
5th and last section of a personal trainer website: your presentation.
In this last section of your website as a personal trainer you will be able to introduce yourself and tell who you are.
If you notice... this presentation only comes at the end 😉
Why?
Simply because people, in reality, don't really care to know about you.
Well, no... that's not true.
Let's just say it's not their priority.
Their priority is FIRST to know what you have to offer AND then they will be interested in you.
The personality of the trainer is the icing on the cake.
They will always make their choice based on the results you can bring them and then they will try to understand who you are.
(BONUS) 6th section for a personal trainer website : the FAQ section
You can add a final section to your website as a personal trainer.
A section that can save you a lot of time.
You can add a FAQ section (frequently asked questions).
In this section, you will be able to list all the questions that come up the most and answer them once and for all.
This alone will save you a significant amount of time in your week that you can spend on other things.
Now you know how to create a website as a personal trainer.
First of all, before you start creating your website as a personal trainer, you need a domain name.
For this, you can easily buy one on GoDaddy or Ionos.
Then, for the structure of your website as a personal trainer, follow these tips:
Finally, you can create your website as a personal trainer on these platforms:
To complete this article, I invite you to take a look at the one about how you can acquire new clients thanks to ads.
You'll find it right here:
👉 Personal trainers ads : how to make amazing ads that really converts
Have great coachings and take care!
This article is proposed by Gymkee, the personal trainer software that allows you to deliver the best coaching experience to your clients while saving time and growing your personal training business.
Start for free
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